Brief: “Design a way to give new parents some worry-free time”

Role: Senior, Digital Product Designer
- Lead digital concept development
- Align the digital product development with the hardware development
- Translate user research into actionable insights
- Pitch the concept to senior leaders
- Create a Data Architecture for two parent access
- Design LoFi and HiFi screens for Development

Summary: Due to redundancies, Elvie's Design Team was reduced from 12 to 3 designers. However, through strategic rebuilding efforts, improved leadership, and enhanced processes, the team of 3 (now 5) is achieving as much as the team of 12.

Role: Craft Leader
- Creating a team strategy and mapping our trajectory
- Defining OKR’s to measure the teams progress
- Establishing cross-functional design processes
- Shaping ‘career roadmaps’ and ‘progression frameworks’ for Line-Reports
- Crafting a standardised Design System
- Rebuilding team morale

Brief: “Make the website more efficient for our customers and internal producers”

Role: Senior, Digital Product Designer
- Set and agree upon a vision with every internal department
- Structure a team and create a roadmap of activities to complete
- Design a new IA and Template structure

Brief: “Create a hub of woman’s health knowledge, to encompass every life-stage”

Role: Senior, Digital Product Designer
- Set a vision for the product based on audience and market insight, that aligned to business goals
- Create concepts based on the vision
- Pitch the concept to senior leaders and pass through to development

Brief: “We want more organ donors”

Role: Lead UI Designer
- Design the user journey.
- Graphic design all elements.
- Presentation design and present.
- Stakeholder engagement.

This project was one I really wanted to work on, as someone very close to me is currently waiting for a kidney transplant and until then I didn’t think I’d be able to make a real impact in helping them.